Build an ambassador program — with creators or your own employees
Find the people with real reach, invite them personally, and run the whole program on the Ambassador Retainer workflow.
The Ambassador Retainer workflow covers the full cycle: onboarding, active retainer, monthly review & payment, and a clean ending.
From invite to monthly retainer in five steps
Search creators in the database — or find employees with real LinkedIn reach using ambassador discovery.
The extension drafts the invite note inside LinkedIn, Instagram or TikTok. You review and send every message.
Onboarding → Active retainer: terms, monthly deliverables and compensation are agreed inside the workflow.
Ambassadors post on the agreed cadence; you review the month together.
Monthly review & payment via Stripe — end retainers cleanly when the fit is over.
What to measure
- Active ambassadors
- Posts per ambassador per month
- Reach per ambassador
- Cost per ambassador post
- Retainers renewed vs. ended
Ambassador invite templates
Personal invite notes for creators and employees — as a LinkedIn connection-request note and as a DM.
Frequently asked questions
Creators or employees — which works better?
Both. Creators bring audience fit; employees bring authenticity and know the product inside out. Ambassador discovery surfaces your own employees ranked by LinkedIn reach.
What does a retainer include?
A monthly package: agreed posts or activities per month in exchange for a fixed fee, reviewed monthly and paid via Stripe.
Do ambassadors need contracts?
Agree the terms in the workflow — deliverables, fee and review cadence. For formal exclusivity or legal review, involve your own counsel.
How is this different from a sponsored post?
One-off vs. ongoing. An ambassador represents your brand over months, not a single post — that is exactly what the retainer workflow is built for.
Start your first campaign free
Search, outreach, workflow and payouts — the free plan covers your first collaborations.